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  • Ric  Willmot Professional Services Marketing Wisdom. How to Attract, Influence and Acquire Customers Even If You Hate Selling

    Ric Willmot Professional Services Marketing Wisdom. How to Attract, Influence and Acquire Customers Even If You Hate Selling

    2546.66 RUB
    Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.
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  • Amy  Vetter Integrative Advisory Services. Expanding Your Accounting Services Beyond the Cloud

    Amy Vetter Integrative Advisory Services. Expanding Your Accounting Services Beyond the Cloud

    2260.87 RUB
    Stop crunching numbers and start truly serving your clients Integrative Advisory Services is the CPA, accounting professional and bookkeeper's guide to the future. As technology paves the way for increased self-reliance and DIY financial services, much of the traditional data entry tasks of accounting professionals and bookkeepers will be reduced. Yet, nothing can replace the human side of the client-advisor experience and the desire to improve your clients' businesses with financial information. Technology will continue marching on, so accounting professionals must adapt to the changing marketplace to thrive in this new paradigm. This book shows you how to provide the kind of value that technology cannot: human connection. Rather than simply reporting data, today's accounting professionals have an opportunity to take a much more active role in their clients' business by analyzing the story behind the numbers, understanding both operations and finance, and guiding the client toward the outcomes they need. Creating an ongoing relationship throughout the year allows you to be proactive rather than reactive, and help your client's business at a holistic level. Your business owner and CEO clients can get the numbers from the computer too—but, they come to you for personalized advice, explanations, and guidance based on their unique situation and financial needs. This book shows you how to take on more of an advisory role and become a critical component of your client's success. Spend less time crunching numbers and more time advising clients Become an integral part of the client's decision-making process Provide real value by clearly communicating financial data analysis Become the strategic partner your client cannot do without Cloud technology, machine learning, and artificial intelligence are not the death knell for financial advisors; in fact, they're the opposite—they do the number crunching for you, leaving you more time to provide the personal guidance that no computer could. As the financial advisory industry evolves, Integrative Advisory Services is your real-world guide to adapting and thriving.
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  • Personal Services: Black Lace Classics

    Personal Services: Black Lace Classics

    640 RUB
    All’s fair in love and war... Rosie Cooper isn’t afraid of getting her hands dirty. So when a rival gardening company begins stealing her clients, she doesn’t hesitate to confront the man in charge. But Ben Hunter is a charmer. Having persuaded Rosie’s female customers to switch to him, will he also succeed in seducing Rosie into submission? Black Lace Classics – our best erotic fiction ever from our leading authors.
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  • Ari  Kaplan Reinventing Professional Services. Building Your Business in the Digital Marketplace

    Ari Kaplan Reinventing Professional Services. Building Your Business in the Digital Marketplace

    1977.91 RUB
    How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
  • Mike  Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

    Mike Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

    1694.95 RUB
    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
  • Нож с фиксированным клинком Kirk Rexroat O.S.S. (Office of Strategic Services) Thumb Dagger, Solid Damascus 4.8 см.

    Нож с фиксированным клинком Kirk Rexroat O.S.S. (Office of Strategic Services) Thumb Dagger, Solid Damascus 4.8 см.

    28910 RUB
    Нож с фиксированным клинком Kirk Rexroat O.S.S. (Office of Strategic Services) Thumb Dagger, Solid Damascus 4.8 см.
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  • А. Б. Бергер Microsoft SQL Server 2005 Analysis Services. OLAP и многомерный анализ данных

    А. Б. Бергер Microsoft SQL Server 2005 Analysis Services. OLAP и многомерный анализ данных

    335 RUB
    Книга, написанная разработчиками Microsoft SQL Server 2005 Analysis Services, дает читателю полное представление об его функционировании и устройстве. В ней рассмотрены основы многомерного анализа данных и дано глубокое представление о многомерных моделях данных и устройстве OLAP-сервера. Описаны основные концепции языка доступа к многомерным данным MDX и его расширенные возможности, а также архитектура сервера, методы обработки данных и алгоритмы доступа к данным. Приведены внутренние и внешние протоколы обмена данными, включая протокол XML/A. Рассмотрены алгоритмы управления ресурсами Analysis Services, в том числе алгоритмы управления памятью. Описан процесс создания эффективных клиентских приложений с использованием Analysis Services, механизмы интеграции многомерных и реляционных баз данных. Уделено внимание безопасности, а также администрированию Microsoft SQL Server 2005 Analysis Services. Для разработчиков и бизнес-аналитиков.
  • Zabihollah  Rezaee Financial Services Firms. Governance, Regulations, Valuations, Mergers, and Acquisitions

    Zabihollah Rezaee Financial Services Firms. Governance, Regulations, Valuations, Mergers, and Acquisitions

    7074.06 RUB
    Indispensable coverage of new federal regulatory reforms and federal financial issues An essential guide covering new federal regulatory reforms and federal financial issues Financial Institutions, Valuations, Mergers and Acquisitions, Third Edition presents a new regulatory framework for financial institutions in the post-bailout era. Provides valuable guidance to assess risks, measure performance and conduct valuations processes to create shareholder value Covers the protection of other stakeholders, including customers, regulators, government, and consumers Offers an up-to-date understanding of financial institutions, their challenges, and their opportunities in the post-Sarbanes-Oxley era Over the past decade, substantial changes have taken place in the structure and range of products and services provided by the financial services industry. Get current coverage of these changes that have transformed both traditional organizations such as banks, thrifts, and insurance companies, as well as securities providers, asset management companies and financial holding companies with the up-to-the-minute coverage found in Financial Institutions, Valuations, Mergers and Acquisitions, Third Edition.
  • Microsoft Windows 2000 Active Directory Services. Учебный курс MCSE. Экзамен 70-217

    Microsoft Windows 2000 Active Directory Services. Учебный курс MCSE. Экзамен 70-217

    358 RUB
    Эта книга посвящена работе службы каталогов Active Directory. Вы научитесь планировать, настраивать и администрировать инфраструктуру Active Directory и систему доменных имен (Domain Name System, DNS). Вы узнаете об использовании Active Directory для централизованного управления пользователями, группами, общими папками и сетевыми ресурсами, об администрировании среды пользователя и программного обеспечения средствами групповой политики, о порядке внедрения, об устранении проблем с безопасностью, а также о мониторинге и оптимизации производительности Active Directory. Учебный курс адресован профессионалам в области информационных систем, которые занимаются установкой, настройкой, контролем и сопровождением Microsoft Windows 2000, а также тем, кто хочет подготовиться к сертификационному экзамену по программе MCSE 70-217: Implementing and Administering a Microsoft Windows 2000 Directory Services Infrastructure. Издание состоит из 15 глав, двух приложений и предметного указателя.
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