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  • Irving Rothman H. Out-Executing the Competition. Building and Growing a Financial Services Company in Any Economy

    Irving Rothman H. Out-Executing the Competition. Building and Growing a Financial Services Company in Any Economy

    1581.76 RUB
    An inside look at what makes a successful financial services company Irv Rothman may not have considered a career in the financial services early on, but he ended up in leadership positions at AT&T, Compaq and, for over a decade, Hewlett-Packard. His consistent record of success and insider perspective make him the perfect guide to the art of building and growing a financial services company, and in Out-Executing the Competition he shares his remarkable story and years of experience, giving readers a glimpse into his numerous accomplishments and providing takeaways they can apply to their own companies, whatever the industry. An engaging and lively account of Rothman's career focusing on his work at financial services companies during some of the most economically challenging periods of the past thirty years, the book explores the methods and tactics he used to help his companies not only weather financial uncertainty, but to thrive. Tells the story of financial services company expert Irv Rothman, in his own words Includes invaluable insights into how to build a financial services company that can survive and thrive in even the toughest economic climate Helps readers working at financial services companies and in other industries to construct solid businesses that can outperform their competition Part biography, part how-to guide, Out-Executing the Competition is the ultimate inside look at building a financial services company that's sure to succeed.
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  • Evelyn  Ehrlich The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results

    Evelyn Ehrlich The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results

    4244.44 RUB
    The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
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  • Уильям Р. Станек Internet Information Services (IIS) 7.0. Справочник администратора

    Уильям Р. Станек Internet Information Services (IIS) 7.0. Справочник администратора

    579 RUB
    Данная книга - краткий и исчерпывающий справочник по Web-администрированию Internet Information Services (ISS) 7.0. Здесь содержатся подсказки, оптимальные методы и примеры настройки IIS 7.0, в том числе установка и развертывание IIS на предприятии; настройка IIS и управление параметрами при работе с XML; создание и настройка Web-сайтов и каталогов; обработка содержимого, включая сообщения об ошибках, заголовки и переадресацию; администрирование учетных записей пользователей, разрешений, сертификатов и SSL; управление IIS, ASP и приложениями, использующими технологию Microsoft .NET Framework; отслеживание проблем и устранение неполадок производительности и безопасности; резервное копирование и восстановление конфигурации системы и файлов сервера. Приводятся многочисленные рекомендации по поиску и устранению неполадок. Книга адресована системным администраторам, сетевым разработчикам, программистам, инженерам, а также специалистам по контролю над серверами.
  • Jason Rich R. The Crowd Funding Services Handbook. Raising the Money You Need to Fund Your Business, Project, or Invention

    Jason Rich R. The Crowd Funding Services Handbook. Raising the Money You Need to Fund Your Business, Project, or Invention

    3395.55 RUB
    Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more traditional means of raising capital. In The Crowdsource Funding Services Handbook, author Jason R. Rich offers a step-by-step overview of the various crowdsource funding services available on the Web, as well as the necessary documentation required to launch a successful crowdfunding campaign. Contains details on how to evaluate and select the best online platform for crowdfunding efforts Provides details on creating a business plan to the specifications require to raise capital via crowdfunding Provides an overview of the financial projections that will be required for a crowdfunding initiative Proposes a specific approach to creating a «pitch video» to succeed with a crowdsource funding campaign The Crowdsource Funding Services Handbook is a thorough, well-developed resource for those seeking to raise capital to start a business or fund the development of an innovative idea. Author and crowdfunding expert Jason R. Rich provides this definitive, hands-on guide to raising capital in the new economy.
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  • Australia A New Tax System (Goods and Services Tax) Act

    Australia A New Tax System (Goods and Services Tax) Act

    99.9 RUB
    A New Tax System (Goods and Services Tax) Act 1999 Act No. 55 of 1999 as amended This compilation was prepared on 4 July 2011 taking into account amendments up to Act No. 61 of 2011 As of 15/11/2011 Australia
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  • Paul  Turley Professional Microsoft SQL Server 2012 Reporting Services

    Paul Turley Professional Microsoft SQL Server 2012 Reporting Services

    2829.06 RUB
    A must-have guide for the latest updates to the new release of Reporting Services SQL Server Reporting Services allows you to create reports and business intelligence (BI) solutions. With this updated resource, a team of experts shows you how Reporting Services makes reporting faster, easier and more powerful than ever in web, desktop, and portal solutions. New coverage discusses the new reporting tool called Crescent, BI semantic model's impact on report design and creation, semantic model design, and more. You'll explore the major enhancements to Report Builder and benefit from best practices shared by the authors. Builds on the previous edition while also providing coverage of the new features introduced with SQL Server 2012 Explains Reporting Services architecture and BI fundamentals Covers advanced report design and filtering techniques, walking you through each design, discussing its purpose and the conditions where it could be more efficient Discusses semantic model design, Report Builder, Crescent, and more Targets business analysts and report designers as well as BI solution developers Professional Microsoft SQL Server 2012 Reporting Services is mandatory reading if you are eager to start using the newest version of SQL Server Reporting Services.
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